Stroll down the white-hot strip of famous 7-Mile Beach to our iconic yellow flip flop. Known as the “Capital of Casual”, the laid-back, cool atmosphere of Negril makes this piece of paradise a favorite for travelers as they enjoy crystalline warm waters and sunsets.
Rick’s Cafe in Negril is one of Jamaica’s most famous hot spots. It’s actually a bar and restaurant, but most people go there for heart-throbbing cliff jumping, and breath-taking sunsets! Located at the top of a 35-foot high cliff on the West End, Negril, it’s among the best sunsets in the world!